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SEO Authors: Jerome McFarland, Samuel Scott, Elizabeth White, Pat Romanski, Hovhannes Avoyan

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Who the Heck Is Your Social Media Prospect?

It's the first and most important step in any marketing campaign

The most important part of marketing is the same no matter what product or service you're selling and no matter what medium you're using to sell that product/service.

It's to 'Define Your Prospect'.

Who are they? What do they do? What are they doing right now? What are there habits? Dig, dig, dig. The more you can define them and even connect with who they are and where they're at right now in their lives the easier it is to market to them.

It makes it easier to decide what medium you should us, where you should advertise on that medium, what time of day and so much more.

My main website is really more of a general brain explosion of all that I think about Internet marketing. But believe me, every site I use to actually make money is targeted to individual consumers by really getting into their heads.

Define exactly who your prospect is, and the rest will fall into place. It's the first and most important step in any marketing campaign.

More Stories By Peter Crean

I am a 33 year old Internet marketing professional with a specialty in assisting small businesses. I have over 10 years experience in Internet marketing and have worked in offline advertising and marketing as a writer and later an account manager working on some of the largest companies in the world.