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I Spent A Year Adding Content & My Competitors Nicked My Rankings

A quick follow up to my SEO fight club article, and somewhat tongue in cheek

A quick follow up to my SEO fight club article, and somewhat tongue in cheek. :)

I just spent a year adding original content which people have told me is really useful, getting relevant links from those in my niche, going for quality of links rather than quantity of crap links, not keyword stuffing, staying within Google guidelines, not buying links from crappy host companies in far-away-lands, nofollowing links to bad neighbourhoods, not hiding text or links, preventing Google’s index being spammed, not using my client sites to promote my own rankings.

Some of my competitors now rank above me with cheap exact match domains, regurgitated content, no relevant links, crap links, keyword stuffing, flouting Google guidelines, buying links from crappy host companies in far-away-lands, links to bad neighborhoods, hiding text and links, spamming Google’s index, using client sites to promote thier own rankings lol :)

LOL OK I have 100 more times Google traffic than these guys because their terms are so narrow and their content is lukewarm, so maybe I shouldn’t complain. I’ve got a lot of real humans subscribed, too, which is very valuable to me.

But it alludes to an age old question:

What to do? Linkbuild, or Add Content?

I chose to add content because I am trying to build  a brand. THAT’s what I recommend to clients. I prefer to syndicate and network (for this site anyway) these days than linkbuild. If you play this game Google will actually send you a lot of decent traffic but you’ll probably lose ground on very focused terms to competition that are really going for them – see what I think of natural links and google seo.

PS I don’t out anybody and it’s not sour grapes – I think SEO is SEO – good luck to everyone whichever tactics and strategy they choose to employ. I am actually friendly with a lot of my competitors. Maybe I should register SEO Greenock Dot Com just in case lol.

I actually change the terms I target all the time too with this site – and I’m ALWAYS testing on site – that’s what you can do if you’ve got a lot of traffic and a little brand and  I suppose.

What are you doing just now? Adding content, networking, syndicating or linkbuilding – something else? Removing your internal nofollow links (?) even heh heh.

The Hobo SEO PDF Guide will be available Wednesday 1st July 2009 :)

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More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.