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Do Article Submissions and Press Releases Still Work?

The answer is yes, suprememly well in terms of promoting your site rather than improving your website ranking in Google

The answer is yes, suprememly well in terms of promoting your site rather than improving your website ranking in Google. The question is, where you syndicate your articles to, and in turn, which news and press outlets pick those articles up for maximum exposure, and also if those articles on the submission site have a chance of ranking themselves.

I avoid article submision sites these days, although they can still be useful. The problem is the competiton is so intense in these places, why bother if you can cut them out altogether?

The first place for your articles is your own blog, next, it’s getting those article noticed via social media sites and your articles syndicated to other sites. I’ve done that a lot in the past on this blog, but shortly, I’m going to spend a bit of time away from the blog, and add articles to other sites and do a few guest posts I have lined up to get more traffic ultimately, to this blog.

I don’t do mass article spinning, each article is unique. I want the actual article to rank and the links to my client website to count for something, every time, so I minimise duplicate content issues by rewriting everything. I prefer to do HOW TO articles, or Press releases that point out USEFUL CONTENT on a particular site. I also limit the number of articles on one PR release site before I move on to another to maximise ranking ability for individual articles.

One thing to note about article syndication is your capturing traffic for another site, which does it’s best to nick the attention of your hard earned visitor to it’s own content. So 500 people might read your article and only 10 people might actually click through to your website. If you’re seeking attention and mindshare, that might be useful for people to be reading your content, but the point of the article and the call to action need to be thought out extremely carefully.

In summary, I’d rather create articles than chase directory linkbuilding strategies.

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More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.