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Digital Marketing Expert Delivers Search Engine Optimization Webinar

Ryan Cote of Ballantine Digital discusses the "3 Pillars of Effective SEO" and provides proven tips to help business owners boost SEO results.

WAYNE, N.J., April 9, 2014 /PRNewswire/ -- These days, companies of all sizes are increasingly aware of the importance of incorporating SEO strategies into their overall marketing plans. But many are unaware of exactly how to optimize their websites for the search engines.

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A new webinar presented by Renaissance Executive Forums and moderated by Jim Neidhardt, their Northern New Jersey forum leader, will offer advice from a digital marketing expert on how to implement SEO. Taught by Ryan Cote from Ballantine Digital, the "3 Pillars of Effective SEO" webinar will be held on April 24 from 8 to 9 a.m. PDT.

The webinar will appeal to anyone with a website that is getting little traffic from the search engines. Cote will discuss what he identifies as the three pillars of effective SEO and why keyword research is critical to effective search engine optimization. He will also discuss how to tweak a website so Google understands the kind of traffic they should be sending and go over a critical step in SEO: promoting a website for backlinks and traffic. The webinar will end with a discussion of additional proven ways to boost SEO results.

Cote's "3 Pillars of Effective SEO" webinar is designed for beginners and will be presented in non-technical language. Participants are guaranteed to walk away with actionable advice that will help them successfully optimize their websites for the search engines and increased website traffic. Anyone with a PC with Windows® 8, 7, Vista, XP or 2003 Server or a Mac with Mac OS® X 10.6 or newer can attend the webinar. Mobile devices such as iPhone®, iPad®, Android™ phone or Android tablets can also be used to take part in the webinar.

"I'm looking forward to presenting search engine optimization tips and advice to business owners," Cote said. "My goal is to give every attendee a few golden nuggets they can apply immediately."

For more information about the "3 Pillars of Effective SEO" webinar and to register online, go to

About Ballantine Digital
Ballantine Digital is a digital marketing company providing custom solutions for search engine optimization, web design, content marketing and more. Ballantine Digital is the online marketing division of The Ballantine Corporation, a family-owned direct marketing company started in 1966. Learn more at

Ryan Cote
973-305-1500 x206

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SOURCE The Ballantine Corporation

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