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Another name is price war and the battle is on going on all fronts. There has been news on the
internet regarding Microsoft's pricewar with Amazon and Google vis-a vis its cloud offerings.
http://www.informationweek.com/cloud/infrastructure-
as-a-service/microsoft-battles-google-amazon-in-
cloud-price-war/d/d-id/1141625

Although Cloud business (the thriving one) is only a small part of Microsoft right now it makes sense to make it invincible.

http://www.citeworld.com/article/2456966/business-money/microsofts-cloud-business-is-on-fire.html

Old prices and service tiers here:
http://hodentek.blogspot.com/2014/05/microsoft-azure-sql-database-service.html

Come September the price for Azure SQL Databases will be  slashed.
Reduced pricing and enhanced SLA available in September. Read here:
http://azure.microsoft.com/blog/2014/08/26/new-azure-sql-database-service-tiers-generally-available-in-september-with-reduced-pricing-and-enhanced-sla/

The new pricing is as in the following image from the above site:

Note that a new S0(S-Zero) performance level has been added in the Standard tier meant for lower-cost entry point.

Read the original blog entry...

More Stories By Jayaram Krishnaswamy

Jayaram Krishnaswamy is a technical writer, mostly writing articles that are related to the web and databases. He is the author of SQL Server Integration Services published by Packt Publishers in the UK. His book, 'Learn SQL Server Reporting Services 2008' was also published by Packt Publishers Inc, Birmingham. 3. "Microsoft SQL Azure Enterprise Application Development" (Dec 2010) was published by Packt Publishing Inc. 4. "Microsoft Visual Studio LightSwitch Business Application Development [Paperback] "(2011) was published by Packt Publishing Inc. 5. "Learning SQL Server Reporting Services 2012 [Paperback]" (June 2013) was Published by Packt Publishing Inc. Visit his blogs at: http://hodentek.blogspot.com http://hodentekHelp.blogspot.com http://hodnetekMSSS.blogspot.com http://hodnetekMobile.blogspot.com He writes articles on several topics to many sites.