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Interactive Site From Fossil Gives You Permission to Play; Site Offers the Freedom to Create Your Own Watch, Your Way

Interactive Site From Fossil Gives You Permission to Play; Site Offers the Freedom to Create Your Own Watch, Your Way

RICHARDSON, Texas, May 5 /PRNewswire-FirstCall/ -- Customization never looked better as when you've strapped on a FOSSIL(R) watch that you created yourself. Stylish and hip WATCH BAR(TM), available on, is ready to show you the ins and outs of building your own creative look. An original concept based on personalization, the interactive site lets you show off your moves and lets you define your identity, your way.

First, log on. Fossil is bursting with stylish and hip designs to reinvent your look with a choice of over 600 combinations of straps and dials for men and over 1700 combinations for women. In the first couple steps, choose a strap and dial. The third step instantaneously features the watch you have just created in addition the details of your dial and strap are listed on the same page. Want to change that dial? Perhaps you want to see another colored strap? No problem, just click on the change strap or dial option on the bottom of the screen. Feel free to create endless looks to fit your every mood. Monday got you feeling blue? A metallic silver strap will perk you up! You're a rock star on Thursday? With a black-leather studded strap and black dial, you are ready to hit the stage. Full-out fashion diva on Friday? Pink suede strap with a demure pink round dial is fit for a queen. Come and play at where we got your look. Be bold, be classic, be sexy, be hip -- above all -- BE CREATIVE!

Visit the WATCH BAR(TM) at .

About Fossil

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at . Certain product, press release and SEC filing information concerning the Company is available at the website.


CONTACT: Katrin Reifeiss of Fossil, +1-212-279-2775, ext. 125, or
[email protected]

Web site:

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